Under The Water

Events play a large role in defining your brand, driving revenue, and giving your attendees the opportunity to connect face-to-face.

Unfortunately, there are times when canceling or postponing your event is the only option. In these circumstances, it is important to know how to properly communicate these changes to your attendees, and how to shift your strategy to adjust for the change in programming. This blog post will walk through the steps of canceling or postponing your event and will outline some best practices for you to take to your internal events program.

These past few months have been unpredictable in many ways, but there are a few themes that have remained consistent throughout these unprecedented times. Toilet paper shortages, TikTok videos, and event cancellations have all been occurring with greater regularity.